Monster’s mascot is a CGI creature that is expensive and time-consuming to make. We needed to figure out how to get more content out of this character to fit changing business needs and timely cultural messaging. We used technology in a way it’s never been used before to create a fully interactive virtual puppet that could be re-animated live on-set to generate new content instantly. This allowed us to create over 30 videos that were targeted, contextual and culturally relevant. And we did in less time with less money.

London International Awards Silver